Five pillows share a house and none of them get along.
The campaign
Malaysians have opinions about everything.
Kurang manis or extra manis
Aircon at 16° or 25°
Asleep by ten or mamak till three
Different tastes, same country, and that is half the fun of being Malaysian. There is one thing all of us do every night, and no two of us sleep the same way.
So we made five pillows.
Five, across the full range of how Malaysians sleep. Soft to firm, contour to flat. One of them is built for the way you sleep tonight.
Five pillows, so every rakyat finds their fit.
Meet the five.
Every one of them is right for somebody. Only one of them is right for you.
FLEXthe no-filter one
“You are literally the softest one here.”
Back and stomach sleepers, smaller builds11cm flat, soft
See the pillow →
PUREthe easygoing one
“I think I am low maintenance.”
Anyone who moves around all night14cm flat, medium
See the pillow →
WAVEthe main character
“People prefer good support, that is why they come to me.”
Side and back sleepers11/9cm contour, medium
See the pillow →
WAVE+the big sister
“And the fact is, people rely on me.”
Broader shoulders, larger builds14/13cm contour, medium-firm
See the pillow →
ACUthe one with a "point"
“I am soft with purpose, there is a difference.”
Anyone waking up stiff11/9cm spiked, soft
See the pillow →
How it works
Answer five questions
Meet your pillow match
Post your match on IG story & tag us to win.
How it works
Answer five questions
Meet your pillow match
Post your match on IG story & tag us to win.